Brandon Z. Holle

Hello, visitor!

I am an Assistant Professor of Marketing at the Jack C. Massey College of Business at Belmont University in Nashville, TN.

My research examines managerially-relevant research topics within the marketing domain. Substantively, my research is primarily focused on digital marketing, entertainment marketing, product & brand management.  Most recently, I have been examining how to effectively address digital marketing and branding strategies across international contexts for entertainment and experiential products such as sports, movies, video games, and music. I employ a variety of methods in my research including content analysis and natural language processing, econometric models, and quasi-experimental methods.