Brandon Z. Holle

Brandon Holle

Hello vistitor!

I am a fifth year doctoral candidate in marketing at the Eli Broad College of Business at Michigan State University.

My research examines managerially-relevant research topics focused on examining how electronic word-of-mouth impacts firm performance outcomes. In addition, I study branding strategies and how marketing can be more effectively used in sports settings. I am also interested in research on new product development. I employ a variety of methods to address my research questions including content analysis and natural language processing, econometric models, and quasi-experimental methods.

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