Brandon Z. Holle

Brandon Holle

Hello vistitor!

I am a fifth year doctoral candidate in marketing at the Eli Broad College of Business at Michigan State University.


My research examines managerially-relevant research topics focused on examining how electronic word-of-mouth impacts firm performance outcomes. In addition, I study branding strategies and how marketing can be more effectively used in sports settings. I am also interested in research on new product development. I employ a variety of methods to address my research questions including content analysis and natural language processing, econometric models, and quasi-experimental methods.

Get in touch at: hollebr1@msu.edu