Brandon Z. Holle
I am an Assistant Professor of Marketing at the Jack C. Massey College of Business at Belmont University in Nashville, TN. I completed my Ph.D. in Marketing at the Eli Broad College of Business at Michigan State University in 2023.
My research examines managerially-relevant research topics within the marketing strategy domain. Substantively, my research is primarily focused on digital marketing, branding strategies, and international marketing. Most recently, I have been examining how to effectively address digital marketing and branding strategies across international contexts for entertainment and experiential products such as sports, movies, video games, and music. I employ a variety of methods in my research including content analysis and natural language processing, econometric models, and quasi-experimental methods.