Brandon Z. Holle

Hello, visitor!

I am a fifth-year doctoral candidate in marketing at the Eli Broad College of Business at Michigan State University.

My research examines managerially-relevant research topics within the marketing strategy domain. Substantively, my research is primarily focused on digital marketing and branding strategies.  Additionally, I have interests in product innovation, sports marketing, and international marketing topics. I employ a variety of methods to address my research questions including content analysis and natural language processing, econometric models, and quasi-experimental methods.